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Klarna: The Future of Payment Systems

As the world becomes more digital, the way we pay for things has evolved as well. The rise of e-commerce has paved the way for new payment systems, and Klarna is at the forefront of this evolution.
March 13, 2023

Founded in 2005 in Stockholm, Sweden, Klarna has quickly become a major player in the payment industry. In this article, we will explore why Klarna is a great company, its achievements year by year, the people behind the brand, and their tagline “Klarna: Swedish for smooother shopping.”

About Klarna

Klarna is a payment system that offers a variety of options for both retail customers and business owners. It allows customers to make purchases and pay for them later or in installments, making it a flexible and convenient option. They also offers financing options to businesses, allowing them to offer their customers more payment choices.

Why Klarna is a Great Company

Klarna is a great company for several reasons. First and foremost, it has disrupted the traditional banking industry by offering alternative payment options to consumers and businesses. This disruption has led to a more competitive and innovative marketplace, benefiting both customers and businesses alike.

Additionally, the company places a strong emphasis on customer service and satisfaction. Their tagline “Smooother shopping” reflects their commitment to making the payment process as smooth and easy as possible for their customers. This dedication to customer satisfaction has helped Klarna establish a loyal customer base and maintain high customer retention rates.

Klarna Achievements Year by Year

Klarna has achieved numerous milestones over the years. Here are some of the most notable ones:

  • In 2006, they launched its first online store.
  • In 2008, they expanded to Norway and Denmark.
  • In 2010, they launched its first mobile app.
  • In 2014, they entered the UK market.
  • In 2015, they raised $460 million in funding, becoming Europe’s most valuable fintech startup.
  • In 2019, they expanded to the US market.
  • In 2020, they reached a valuation of $10.6 billion after raising $650 million in funding.

The company has also gained popularity for its “buy now, pay later” service, which allows customers to purchase products and pay for them in installments, interest-free. This has made shopping more accessible and affordable for consumers who may not have the funds to pay for products upfront.

The People Behind Klarna

Klarna was founded by Sebastian Siemiatkowski, Niklas Adalberth, and Victor Jacobsson. Siemiatkowski, the CEO of Klarna, has been recognized as one of the most influential people in the payment industry. Under his leadership, the company has grown into a global brand with over 90 million customers worldwide.

Their success can also be attributed to its team of “Klarnauts”. The company’s culture emphasizes teamwork, innovation, and individual growth. Their team members are encouraged to challenge the status quo, start small and learn fast, and hire and develop exceptional talent.

“Klarna: Swedish for Smooother Shopping”

The tagline, “Swedish for smooother shopping”, is more than just a catchy phrase. It reflects the company’s commitment to making the payment process as smooth and easy as possible for their customers. The company achieves this through a combination of technology, innovation, and customer service.

In an interview with Forbes, Kim Crawford Goodman, Klarna’s President of North America, explained how their success is driven by its principles. She said, “In true Klarna fashion, we worked and reworked them until we had the perfect formula. Our Klarnauts are our stars and when they are successful, Klarna can continue to disrupt the market and challenge the traditional banks.”


Klarna has established itself as a major player in the payment system industry. The company’s innovative approach to banking, customer-focused approach, and commitment to providing a smooth and hassle-free shopping experience have made it a popular choice among retail customers and business owners.

Their achievements over the years have been impressive, and its leadership team is made up of experienced professionals who are passionate about making shopping easier and smoother for consumers.

Interested in discovering more innovative companies and cutting-edge technologies? Check out our other articles on Zorion for the latest insights and analysis on the world’s most exciting tech trends!

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