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Trax: The Computer Vision Technology Company Revolutionizing Retail

Written by [email protected] on . Posted in Secondaries. Leave a Comment

Trax is a technology company that provides computer vision technology to the retail and FMCG industries. The company was founded in 2010 by Joel Bar-El and Dror Feldheim, and it is headquartered in Singapore. Trax has offices across the Asia-Pacific, Europe, the Middle East, North America, and South America, with more than 150 customers, including Coca-Cola and Anheuser-Busch InBev, using their services in 45 markets. History and Expansion Trax’s development center opened in July 2012 in Tel Aviv. In 2015, the company opened its first two regional offices in London and São Paulo,...

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